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Riyadh · Saudi Arabia

Owner-side hotel feasibility, operator selection and asset management.

Your hotel is an asset. We help it perform.

Independent advisory in Riyadh, for owners and never for operators. Twenty years across Saudi Arabia and MENA — from feasibility to exit. We publish our methodology, our frameworks and our fees.

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$900M+Feasibility pipeline underwritten
15+Operator agreements negotiated
11,000Rooms — Makkah master development

Who we serve

Built for owners, not operators.

We sit on your side of the table. Operators sell management agreements, brands sell franchises, brokers sell deals. We make sure the numbers and the contracts protect the party that pays for all of it — you.

Owners & family offices

You own a hotel — or plan to — and want independent advice before you sign: feasibility, operator choice, HMA terms, performance, or exit.

Developers & investors

You are underwriting a project or a portfolio and need market evidence, financial modelling and operator negotiation that answers to you alone.

See the Abushaikha Method

Services

Five advisory lines. Two fixed-fee products. One standard: your side of the table.

Hotel feasibility & investment advisory

Market studies, underwriting, highest-and-best-use and returns for new builds, conversions and acquisitions.

Hotel operator selection & HMA negotiation

Search, RFP, scoring and owner-side negotiation of hotel management agreements and franchises.

Hotel asset management

Budget, capex and performance oversight of your operator — with the numbers to hold them to account.

Repositioning & redevelopment

Rebranding, capital allocation and refurbishment strategy when the asset is underperforming.

Exit & transactions

Preparation, contract check, buyer positioning and transaction support.

Fixed-fee products

Operator Report Audit

A five-day owner-side second opinion on the operator’s monthly pack — SAR 2,500, fixed fee.

The Owner’s Brief

A monthly owner pack that turns operator data into decisions — SAR 1,500–3,500 per month.

All services

Owner tools

Run the numbers before you commit.

Investment Studio

IRR, NPV, DSCR and sensitivity for your hotel project — in the browser.

Open the studio

HMA Red-Flag Scorecard

Audit a management contract against eighteen owner-side red flags.

Score a contract

AOIP Sample Dashboard

See how the Operations Intelligence Platform reports a hotel’s performance.

View the sample

Free — one quick account unlocks every tool.

Insights

Market intelligence for owners.

Featured brief · Q2 2026

Saudi Hotel Market Brief

Supply, rates and what they mean for owner negotiations this quarter.

Read the brief

Contracts

HMA clauses to settle before signature

The five clauses owners most often leave on the table for twenty years — and what they cost.

Read the article

All insights

Bring us your next hotel decision.

Thirty minutes. Confidential. No obligation — the notes stay with you either way.

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